What is Demo Automation in 2025 (+6 Best Demo Softwares)

Based on our research, here are some of the most common software we heard come up for demo automation:

Focus: With Navattic, any team member can create HTML/CSS interactive demos that look and feel like your actual software without engineering help. Our product supports interactive demo builds for mobile apps, desktop apps, and other web-based tools.

Use Navattic's sales demo software to send early-stage prospects demos and save presales time on unqualified calls. Interactive demos can help you understand your prospects' interests, uncover new members of the buying circle, and create tailored buyer experiences.

Try an interactive demo of Navattic

Pros

• Ease of use. According to one of our customers, “The platform is incredibly easy to use and has thoughtful tools like allowing you to quickly edit out sensitive data and highlight certain components. It was a very low lift (less than a day!) to launch our first demo, embed it into our website, and start tracking leads.”
• Ease of sharing from popular sales tools like Gmail, LinkedIn, and Salesforce.
• Ease of tracking. With real-time alerts and engagement tracking, Navattic makes it easy for sales to prioritize follow-ups and gives all GTM stakeholders full visibility into prospect behavior. According to one customer, “the analytics are super helpful for tracking engagement, and it integrates smoothly with our existing tools”. We integrate with tools like Hubspot, Salesforce, G2, Twilio Segment, Marketo, and Google Analytics.

Cons

• Live demo options. We can't create a full demo environment replica, but we do have the ability to create high-level “click-anywhere” sandboxes.
• Terminology: Some users report a bit of a learning curve when it comes to interactive demo technology, like flows, captures, modals, and tooltips (G2 Review).

Curious how Navattic customers are building demos? See a variety of real demos from our customers in our interactive demo showcase.

Pricing

Navattic has four pricing plans:

• Starter: $0/month, which comes with 2 builder licenses, 1 HTML demo, and unlimited demo views, and basic analytics.
• Base: $500/month, which comes with 5 builder licenses, unlimited HTML demos, unlimited demo views, unlimited integrations, custom themes, Navattic JS, in-app demo suggestions, and a dedicated CSM.
• Growth: $1,000/month, which comes with all Base plan features, plus 10 seats, account engagement, A/B testing, advanced filters, in-app collaboration, custom domains, SSO and directory sync, demo translation, and multi-team onboarding.
• Enterprise: Talk to sales, comes with all Growth plan features, plus custom seats, offline demos, audit logs, professional services, priority support, and demo consultation.

Focus: Live overlay, cloned demo environments, and scripted product demos.

In Reprise, users can build three kinds of demos: guided walk-throughs, live overlays, and cloned sandbox environments, so it makes sense for companies that need all three and want to centralize demo creation.

That said, its complexity can steepen the learning curve and often requires engineering help. Like other sandbox demos, it opens you up to the same errors you could get in a live environment.

Pros

• Supports both live and guided demos. “I like that you can use Reprise to build live demos as well as self-guided demos without writing any lines of code. For custom changes, you could just modify HTML and CSS.” (G2)
• Good for technical pre-sales teams. “I was asked to develop a quick 10-15 min demo for our platform. Without much training, only a guided 1-hour session with another coworker who has used it, I made it work. I delivered my 10 min demo and my audience was happy.” (G2)

Cons

• Higher setup time for live environments. “It is a comprehensive product with growing configurability. So the trade-off is, to utilize all of its features, all of its capabilities, it takes time to learn. There are some rather more technical pieces to it as well that require more specialized knowledge.” (G2)
• Can be resource-intensive to maintain. “The demo experience itself can still use some refinement to make it more app-like. Some features, such as hiding certain elements or working with modals, require custom code, which means engineering time with Reprise.” (G2)

Pricing

Contact sales. Reprise doesn’t have public pricing. According to Vendr, a plan will run you roughly $20K+ per year.

Focus: AI-powered demo creation, with built-in personalization, translation, and voiceovers.

Supademo’s screenshot and video demo-based platform is designed to help marketers and sales folks create and share demos quickly.

Users can record workflows across web apps (via a Chrome extension), desktop applications (through a dedicated desktop app), and mobile apps (by uploading screenshots).

Pros

• Fast setup with AI-generated flows to rewrite text hotspots based on your prompt and other context. “I’ve been using AI features for audio and text generation more lately. These take the product to another level and make the experience of creating demos even more seamless.” (G2)
• Lightweight and simple to deploy. “I appreciate Supademo's user-friendly interface and the quick loading times for videos and other materials.” (G2)

Cons

• Limited customization and branching. “There could be greater flexibility in designing and branding the demos. Some more advanced analytics features for user engagement would be useful as well, beyond just seeing whether the user has clicked a specific icon.” (G2)
• Early-stage product. Supademo was founded in 2023, while other tools on this list have been on the market for five years.

Pricing

Freemium tier available (does not include AI features). Paid plans, with AI included, start at $27/month.

Focus: Sales enablement and live demo recording.

Walnut captures your product's front end with a Chrome extension and then allows users to edit and personalize through a no-code interface or HTML.

Once a user finishes creating their demo, it’s added to a shared library, which can be categorized, saved for future use, or cloned and updated for a live call.

Pros

• Supports personalized demos for sales teams. “I love how customizable Walnut is, allowing you to open the door to prospects, enabling them to really see what the solution would look like and work for their specific company.” (G2)
• Story Capture lets salespeople transform their regular talk track into a guided interactive demo.
• Playlists allow Walnut users to create a curated set of demos, content assets, and links to share with prospects or customers.

Cons

• Limited support for mobile apps. Walnut’s Chrome extension only works on web-based products. Users say, “Support for mobile apps is a little convoluted, but they seem to be working on it,” (G2) and “We had some difficulty building Walnut demos from a mobile point of view because the platform only allows us to take screen captures from a web browser.” (G2)
• It can be buggy. Users say things like, “The multi-resolution mode frequently messes up my browser window when I try to use it,” (G2) and “Sometimes the preview is different than what it actually captured and then in later stages when we open it in Edit mode, the screen shows different which is a big downside. When changing the selected element for the tooltip, you need to give a couple of tries.” (G2)

Pricing

Walnut charges a flat platform fee, though it’s unclear how many users are available in each of their three plans:

• Lite is $9,200 per year, with unlimited demos, website embeds, and integrations, demo analytics, HubSpot integration, Walnut Uncover, and Playlists.
• Pro is $20,000 per year, with a dedicated CSM, expert technical training, and an integration with Salesforce. Optional video overlay add-on.
• Enterprise, need to talk to sales for pricing, comes with custom pro services projects, a dedicated account team, ongoing technical services, on-site support options, and multi-team support. You can add on video overlay and/or white labeling for a fee.

Focus: Full demo environment replication.

Demostack uses a browser extension to clone your entire product (front and back end) to create product tours, demos, and sandboxes.

SEs typically use Demostack to clone or personalize a demo environment, so similar to Reprise, it can require more setup or engineering help.

Pros

• Powerful for technical and sandbox-style demos. “[Being able to] change the look and themes of what I'm showing proves that we listen and understand customer challenges. Quickly changing terminology helps them visualize the value they will get when they purchase our platform.” (G2)
• Deep product mimicry. “The ‘real data’ capability is essential when trying to personalize demos for specific client needs or industries.” (G2)

Cons

• High effort to implement and update. “It’s very hard to make it flexible to get more clicks and scenarios on the same environment. Demostack is fine for SDRs and downmarket AEs who want to show a high-level overview but not to scale complex demo scenarios.” (G2)
• Steeper learning curve. “I wish the demo URL would not change if I edited something in the demo, it's a bit troublesome to update it in the many resources that use it. Editing isn’t always consistent.” (G2)

Pricing

Annual pricing starts at $55,000. You need to contact sales for a custom quote.

Focus: Quick screenshot demos.

With Storylane’s basic plan, users can create screenshots and video demos, directing users to specific features using text-based prompts. Storylane has some features to help build quick demos, like AI assist, which enriches voiceovers, translation, and copy.

Storylane comes at a cheaper price, but it’s more of a self-serve tool — you don’t get a CSM isn't unless you go with their $1,200 minimum plan.

Pros

• Forthcoming AI agents. One will be more of a conversational sales agent trained to answer prospect questions, and another will help you create demos based on your captures, auto-generating guides, voiceovers, and contextual annotations.
• Easy to build. Their screenshot demos are relatively quick to spin up for use cases like help docs or enablement. “Storylane is fairly intuitive and easy to use, and the demos work well once I’ve created them. I was impressed with the AI voiceover tool that allows you to add voiceover to the demos.” (G2)
• Easy CTA placement and lead capture. “They have this always-visible CTA that you can place, and it boosts conversions by keeping the call-to-action front and center,” (Reddit)

Cons

• Limited functionality for highly technical or backend demos. Users say things like, “You cannot freely design many fields or adjust font sizes and formatting exactly to your needs,” (G2) and “The flow can make it difficult for users to move through content efficiently, especially in longer demos where viewers might want to skip to specific sections. This limitation requires additional planning during demo creation to ensure content remains accessible and doesn't frustrate users who need to revisit specific features.” (G2)
• Editing can be tedious. “Storylane doesn't yet have an option to automatically add text to the various callouts, I would love to see some AI integrations with that ability to make editing the demos a bit quicker.” (G2)
• Lacks user data. Users say things like “I do hope that the analytics section will grow further and get more detailed, as making data-based informed decisions is very important to me,” (G2) and “My biggest frustration with Storylane is the lack of clear insights into next steps or hand-raising activity after a demo is viewed. I’d like to see more detailed analytics to better understand why conversions aren’t happening as expected.” (G2). We’ve also heard that end users can’t select their level of interest in Storylane demos or see if demos have been shared internally, which means reps don’t get as detailed information about their prospect or the buying committee in real time.

Pricing

Storylane has multiple pricing plans:

• Free: $0, comes with 1 seat, 1 published guided demo (screenshot + video), unlimited shares and views, AI creation suite, lead capture, video recordings, convert CTA, blur, track and zoom, download Gif, basic analytics, and Slack Integration.
• Starter: $40/month, which comes with 1 seat, unlimited published demos, multi-chapter demos, AI creation suite, HubSpot, Zapier & GA integration, custom themes, advanced analytics, and a removed watermark.
• Growth: $500/month, which comes with 5 seats, everything in Starter, plus demo HTML editor, personalization, custom lead forms, account reveal, and dedicated support.
• Premium: $1,200/month, which comes with custom seats, everything in Starter, plus offline demos, AI Creation Suite - Max, demo coaching, SSO, whitelabel demo URL, and dedicated Slack support.
• Enterprise: Talk to sales, comes with AI Creation Suite - Unlimited, a dedicated account team, API, multi-teams, private demo links, ongoing technical training and coaching, and enterprise security.

Why Should I Use an Automated Demo?

You want to start weaving automated demos into your go-to-market strategy if you need to:

1. Increase the number of quality leads coming from the website. Interactive demos are attractive to buyers who want early, hands-on experience with your product without talking to sales. And the prospects who interact with your demo are more likely to align with your product’s core use cases and value prop, making them more qualified leads.
2. Make the sales cycle more efficient. With demo automation software, you can shorten your sales cycle, save on resources, and, ultimately, convert your prospects.

When Should You Use an Automated Demo?

There are a few main ways we hear our customers weave automated demos into their go-to-market strategy:

• For shortening the sales cycle and replacing intro harbor tours with automated demos

Navattic customer Sourceday said they spent 30% less time on early-stage demos, which allowed them to “fully focus their resources on higher value and more strategic deals.”

• To build demo centers where prospects and customers can go through multiple product tours on their own time.
• On review site profiles like G2, TrustRadius, and SourceForge to introduce buyers to your product directly from your product profile.
• For partner training to get partners up to speed on your product.
• In ABM campaigns to customize demos by persona, industry, or use case.
• At conferences to give live guided demos at your booth.
• As sales enablement to create dynamic follow up sales assets

Our customer, Coupa, uses Navattic demos as leave-behinds after live demos. These assets give champions a way to communicate exactly what the product does and how it functions to their team.

“Sharing an interactive demo as a leave-behind allows decision-makers to revisit the value messaging even when we’re not physically present and to easily share the resource internally.”

How Do I Build an Automated Demo?

After you select your tool, you’ll need to:

1. Choose your use case. According to our 2025 State of the Interactive Product Demo Report, demo centers were the most popular way the top 1% of website demos used demos on their website. But don’t let that limit you. You could use them in review site profiles like G2, TrustRadius, and SourceForge, for partner training to get sellers up to speed on your product and its value props quickly, or in organic marketing content.
2. Gather internal resources. Sales calls, webinars, frequently used slides, and one-pagers are good sources for demo inspiration. You want to lead users to “a-ha moments,” moments — when they understand exactly how your product will help them.
3. Create a storyboard. Outline your demo based on the materials you assembled in Step 2. Ideally, you’ll have between two and four a-ha moments unique to your platform in your demo.
4. Build your demo. Use your outline as your guide and start putting all the pieces together. Once you’ve got a foundational demo in place, take some time to play with various theme colors, reposition your tooltips to see if you can offer a better UI, and refine your copy to prompt conversion.
5. Decide to gate or ungate. If your goal is lead generation, gating your interactive demo can get you the information you need to follow up. But if your goal is user education or brand awareness, you should ungate to get as many eyeballs on your product as possible.
6. Edit your demo. Take time to gather feedback from your peers and pay attention to any dropoff you notice on the backend of your demo automation software. We also recommend going through the demo yourself to try diagnosing the problem and making updates accordingly.

How Do You Choose the Right Demo Automation Tool?

Your choice depends on what your goals are for your team and how you plan to use interactive demos.

Here are some good questions to help you narrow your focus:

• Who is going to be your primary user? Is it marketing? Sales? Onboarding? What features and level of technical support will each of those groups need?
• Do you need advanced logic or simple walkthroughs? If you’ve got multiple segments of your ICP, you may want to offer branching or checklists. If you’re going for more of an ABM play, you might want more personalization features.
• What is your main focus? Lead generation, product education, internal enablement, or all three? Will you need demos that are gated? If you’re making tens or hundreds of demos, will you need AI-powered features to speed up the process?

Want to give demo automation software a try?

Sign up for Navattic and build your first demo for free.