I am a seasoned B2B product marketing professional with a background in healthcare software, legal tech, and most recently, user research. I believe that users are the focus of everything we do in B2B tech and every decision should be inspired by them. 

I thrive in fast-paced start-up environments where I can have a big impact. Building product tours specifically for product releases, partnerships/integrations, customer enablement, and product-qualified lead generation helps me do that. I am a dog mom, coffee drinker, sun-lover, and recovering bus-lifer.

Building comprehensive Demo Centers/Hubs that represent key workflows to accelerate the sales cycle for key personas/ICP

Customer enablement/product adoption demos

Sydney Lawson

Product Marketing Manager

I'm an experienced SaaS sales professional with a primary focus on technical presales and demo engineering, all with a view to driving revenue.

I've designed and built numerous interactive demos to ensure:

Prospective customers can clearly experience the product value for themselves

Demo enablement and readiness is scaled across pre-sales, sales, and marketing teams 

The latest product capabilities and features can be demonstrated at speed

 During my pre-sales career, I've built and delivered hundreds of live technical demos and engagements (POCs, workshops etc) to drive revenue.

 I've also helped build and deliver demo tooling to help grow and enable a global team of pre-sales solution engineers to ensure impactful demos can be delivered with efficiency and ease.

⭐️ Building and management of technical GTM assets 

Matt Potts

Technical Architect, Solution Engineering

I am an experienced PMM who introduces innovative systems and processes to help strengthen internal enablement and go-to-market strategy. I provide expertise in discovering and implementing cool products, creating and launching powerful messaging campaigns, and building smart and efficient workflows for early-stage B2B SaaS companies. 

Today, I lead Product Marketing for a B2B SaaS company and share content through my personal brand, Sharing Pizza, where I deliver slices of products, messaging, and workflows for solo PMMs.

Demo strategy and building — I am experienced in owning an interactive demo from idea to final product. 

Post-launch enablement — Executing the build-out of your demo is important, but it's critical to have a post-launch strategy to drive internal awareness at your company. 

Navattic capabilities — I'm always on top of testing Navattic's newest features and have experience building demos for both desktop and mobile.

💬 Messaging & positioning 
🚀 Enablement & GTM strategy 
🤓 Project management

Sharing Pizza: Build A Product Feedback Loop Your Team Will Love 

Sharing Pizza: Grammarlys Masterclass On Product Usage Insights 

Craig LeBlanc

Senior Director, Product Marketing

I’ve been in B2B sales and marketing for over 10 years and spent most of that time building the product marketing function from scratch at three companies (Uberflip, Chili Piper, and Klue), each time starting as a founding PMM.

Today, I'm building Productive PMM where I focus my time on helping other PMMs enjoy their work and deliver impact at their org.

⭐️ Experienced product marketing leader and practitioner

Jason Oakley

Founder at Productive PMM

I help companies understand and communicate with their customers. As a freelance product and content marketing leader, my work includes:

Go-to-Marketing and Product Launch strategies

Customer intelligence (win/loss analysis, customer interviews)

Content creation (case studies, blog posts, webinars, one sheets, slide decks and more)

I firmly believe that interactive demos are an excellent way to tell your company story.

One of my favorite use cases is to create demos for specific personas or use cases to ensure that you're speaking to the unique value that those customers will get from your product.

I've used interactive demos to support product launches, competitive pitches and more.

I'm a product and content marketing leader with experience establishing, scaling and revamping strategies and tactics. I am equally skilled in the strategy as I am the deliverables that make the strategy come to life.

⭐️ Positioning and Messaging analysis

⭐️ Go-to-Marketing and Product Launch strategies

⭐️ Customer intelligence (win/loss analysis, customer interviews)

⭐️ Content creation (case studies, blog posts, webinars, one sheets, slide decks and more)

Megan Pratt

Freelance Product and Content Marketing

I've been an SE all my life and ran SE teams from 5 - 50 people.

Demonstrations are my passion and I've been involved in demos to multi-million dollar customers, giving demos to analysts to get the company into a leader quadrant and most importantly - I was one of the early adopters of Interactive Demos.

Using interactive demos for creating demos of not just marketing but also technical experiences, such as demonstrating Terminals, Infrastructure, etc.

I am advising customers on best placements for interactive demos, marketing automation, and collecting data from interactive demos. I've been involved with digital experience platforms for over a decade.

Jakub Suchy

Founder and Coach at All Things Demo

I am a hard-to-find growth marketer with a solid mix of technical + creative + analytical skill - a sought-after combination in today's fast-moving workplace.

Worked in digital for 20+ years - with a deep focus in marketing, analytics, content, software operations and more.

I got into digital in the "early days" first starting with a degree in Information Systems followed by volunteering to build a new preschool website from scratch (before I found WordPress v1.2). I remember learning about Google in '99 from my Cost Accounting professor (professor Hillman, Drake University).

From there I continued to compound skills, discovering SEO practices, web analytics, more web publishing, PPC, marketing/business reporting, demand generation, marketing automation...and on and on.

I've also led digital marketing and agile marketing teams at 4 B2B SaaS start-ups, 2 agencies, and have consulted more than 100 businesses in the past 2 decades.

I started using Navattic almost as soon as I heard about it (roughly a year ago). We launched around a dozen interactive demos for our enterprise software platform including 101 videos and specific use cases. I built many of the demos, including copywriting, UX layouts and CTAs.

I leveraged dynamic site personalization through 

 to create winning tests that leveraged interactive demos as part of the customer journey.

I also worked with both product teams for testing/feedback on how this integration could be advanced, including leveraging 

Michael Shearer

Founder at Shemash

I worked my way up the agency ladder, and then entered the B2B SaaS world. There was one thing that always annoyed me. The amount of budget that is wasted on bad tactics, across the board. 

That's why I started Revenu. Our goal is simple. Drive revenue for B2B SaaS companies, help them scale, and put their budget to good use.

Storytelling. When a user wants to click around your product, they want to confirm that you are the solution to the problem they need to solve. 

You need to tell the hero's story all the way through problem, solution, benefit, consequence, and social proof. And the only way someone will read it is if it's short and sweet.

We run LinkedIn and Google Ads for B2B companies, without boring your customers to sleep. 

We handle everything from message creation, copywriting, audience profiling all the way through to pipeline reporting.

Demo Consultants