PowerSchool

What is PowerSchool?

PowerSchool is the leading provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. PowerSchool connects students, teachers, administrators, and parents, with the shared goal of improving student outcomes. From the office to the classroom to the home, it helps schools and districts efficiently manage state reporting and related compliance, special education, finance, human resources, talent, registration, attendance, funding, learning, instruction, grading, assessments and analytics in one unified platform. PowerSchool supports over 50 million students globally and more than 15,000 customers, including more than 90 of the top 100 districts by student enrollment in the United States, and sells solutions in more than 90 countries.

What was the problem you were facing before using Navattic?

Before Navattic, we frequently shared guided labs and sandbox environments with prospective and existing customers looking to learn more about our product offerings. These sandboxes took a lot of set-up time for each account and lacked meaningful insights. We had limited knowledge of user engagement once they got started in the sandbox and found that users often went off the rails making these experiences hard to manage and quite time-consuming for our presales teams.

For our live product demonstrations, especially those where we show our platform’s integration offerings, there is a lot of setup and takedown work involved for each and every demo. Navattic helps us solve our demo repeatability problem saving valuable time for our sellers.

What are some results you have seen since implementing Navattic?

Deals that use Navattic demos are performing better than deals that use prospect-led sandbox environments. Sandboxes tend to be a black-box for our sales reps because getting useful prospect engagement data is difficult and requires engineering support. With our Navattic demos, our sellers know exactly how the demos are being used and can craft tailored follow-up messages based on actual product engagement called out in Navattic analytics.

Additionally, Navattic analytics are helping us better understand the buyer landscape.

Oftentimes, we will get introduced to ten or more people at a school or district, and it's difficult to know who is interested and who is making the decision on the purchase. Using Navattic’s analytics, we can see exactly how prospects are engaging with the demos to see repeat visitors, time spent per session, and demo dropoff to give our sales team better insight into who we should be re-engaging at the right time.

Today, our first instinct is to send an interactive demo. Over 90% of our deals are using Navattic interactive demos throughout the sales process.

We find Navattic demos to be more impactful than sending prospects video assets because with our hands-on interactive demos, we can tell exactly how prospects are engaging with our products. With Navattic, we know that a prospect is directly interacting with each step to reach the next unlike a video where viewers might drop off without us ever knowing.

Any advice for new teams getting started with Navattic?

We have multiple products and multiple teams manage all of those products. My biggest piece of advice for larger organizations like ours getting started with Navattic is to align on a format for your demos. Having a standardized template that outlines the structure of your interactive demos helps to create a repeatable model that can be applied across the entire organization. Building this template required us to experiment with some different formats to see what worked best, but we have stuck with a standard template which has helped us rapidly scale up our demos for new use cases.

Additionally, we always aim to reuse Navattic content when possible. Navattic’s building block approach to demo creation allows us to quickly duplicate and edit demo content without needing to start from the beginning each time. With this approach, we can have individual demos that serve multiple purposes saving our team time.