7 Stellar SaaS Product Demos Examples

In this developing our 2024 State of the Interactive Product Demo report, we found that interactive demos have increased in popularity by nearly 90% since 2022.

And we also found that the highest-converting demos had specific characteristics in common.

To ensure you’re designing demos that convert, we’re sharing how 7 SaaS companies are using Navattic demos to give prospects easier hands-on product access and get them to aha moments faster.

Product demos, otherwise known as “interactive product demos” and “interactive demos,” provide prospects and customers with a walk-through experience of your product.

In this post, we’re referring to asynchronous product demos — not live demo calls with a sales rep.

These standalone product demos are used throughout the sales and marketing funnel to educate and sell prospects on the value of your product and make a compelling case for customer upsells.

Because demo automation software like Navattic is no-code, it’s easy for any GTM team member to personalize interactive demos to showcase the specific features or use cases existing or potential customers are most interested in.

The most common deployment for product demos is linked out via a CTA on a website or in a demo center, which can be included on a company’s website or used internally by the sales team.

How to create a SaaS product demo in 6 steps

Creating a stellar product demo takes a few steps:

1. Decide what software you want to use. You can use interactive demo software like Navattic or in-product video software to build your demos. Interactive demos give your prospects hands-on access to your product so they can see how it works themselves, whereas video demos simply show how a part of the product works.

For more reasons to consider interactive demos over video, read our full breakdown.

2. Choose your use case. Our data shows that the most popular use cases for top-performing demos are website embeds, in-product enablement, help articles and feature launches.

3. Collect internal assets. Sales calls, customer calls, and frequently used slides or one-pagers are great jumping-off points for demo content. For more ideas, chat with your CS, Sales, and Product teammates.

4. Create a storyboard. Form a demo outline. Your goal should be to incorporate 2 - 4 “aha moments” that are unique to your platform.

5. Build your demo. Try task batching to speed things up — create your entire demo theme in one go or insert all the CTAs before filling in the rest of the demo.

6. Decide to gate vs ungate. If your goal is lead generation, gate your demo. If your goal is education or awareness, ungating will get as many eyeballs on your product as possible.

7. Iterate on your demo. After your demo has been live for a while, use Navattic’s native dropoff reporting to see where people get stuck and make adjustments accordingly.

Here’s how 7 Navattic customers are attracting and converting new customers with excellent product demos.

For even more ideas, check out our customer showcase with interactive demo examples.

1. Vitally

Type: Demo Center

Vitally, an all-in-one Customer Success platform, has created a whole suite of product demos, storing them in an easily accessible demo center.

Presenting users with multiple options helps them hone in on the features they care about most, ultimately boosting the chances of conversion.

2. Jellyfish

Type: Product Page Demos

Unlike other traditional demo centers, Jellyfish has added interactive demos throughout their site, embedding them on standard product pages as well as ancillary use case and persona pages.

At every turn, prospects have an opportunity to see and experience the Jellyfish platform, giving them the information they need to make a buying decision or at least book a live demo.

3. Guru

Type: Website CTA

Guru, an enterprise AI search tool, encourages users to take a product tour in the upper right-hand corner and just below the main tagline of its website.

Putting this CTA front and center convinces more users to try out the tour, which further educates them on Guru’s value prop and helps them visualize how it could fit into their day-to-day workflow.

4. Writer

Type: Demo center

Writer, a full-stack generative AI platform, puts exploration in the hands of the prospect, allowing them to filter its demo center by industry.

Giving users a choice of what use cases to focus on, Writer empowers users to educate themselves, preparing them for more impactful conversations with sales when they book a demo.

5. Lattice

Type: Website CTA

Lattice, a people and performance management software, brings buyers’ attention straight to their interactive demo.

“Take a product tour” is a secondary CTA directly beneath their home page headline.

Clicking it refreshes the visitor's tab and prompts them to fill out a short form.

Past the gate, users can choose whether to see the Manager or HR admin perspective, guiding them toward the features they want to see most.

6. Klue

Type: Demo center

Klue, a competitive intelligence platform, also goes the demo center route, but their approach is a bit more unique.

First, they display a generic demo for people who are unfamiliar with Klue and its main value props.

Visitors who want more content tailored to their day-to-day can scroll down and click on interactive demos specifically designed for their role — general marketing, product marketing, sales, or sales enablement.

Beneath each of these tours, Klue highlights customer testimonials, giving prospects insight into exactly what value others are getting out of the tool and how they could use Klue to level up their own workflows.

7. Fivetran

Type: Integration demo center

Fivetran, an automated data movement platform, has an interactive demo CTA on its homepage, but its integration demo center is arguably even more interesting to prospects.

The platform’s ability to integrate with other tools is its main value prop, and its demo center shows just how easy it is to get those integrations up and running.

To make it easier for visitors to figure out which demo to go through first, Fivetran’s team has added small tags to each tile, designating the demo as Analytics, Extensibility, or Database replication-related.

Having this demo center readily available helps champions make the case for Fivetran — they can easily send a link to their colleagues for review.

Want to learn more about how Navattic works? Check out our own interactive product