Sydney Lawson
I’m Sydney, a product marketer with 8+ years of experience and a knack for making the complex simple and impactful.
From launching an interactive demo center at Rally to reshaping product categories at Athennian, I thrive on building experiences that connect people to innovative solutions.
As Rally’s Senior Product Marketing Manager, I’m empowering teams to unlock user insights at scale. With five years of startup experience, I bring a fresh perspective.
I'm curious, creative, and grounded in the fast-paced realities of modern product marketing. When I’m not strategizing, you’ll find me hiking with my dog, sipping great coffee, or chasing my next travel adventure.
My interactive demo skills
- Crafting engaging, product-led demo narratives tailored to diverse audiences.
- Designing interactive experiences that drive lead generation and highlight key product features.
- Collaborating with cross-functional teams to create persona-specific demo flows.
- Leveraging analytics to optimize demo performance and user engagement.
- Managing end-to-end production of interactive demo assets using modern tools.
My other marketing skills
⭐️ Developing and executing go-to-market (GTM) strategies for product launches.
⭐️ Building comprehensive marketing collateral, including personas and competitive insights.
⭐️ Driving demand generation through campaigns and digital content optimization.
⭐️ Leading cross-functional initiatives to align sales and marketing goals.
⭐️ Creating scalable systems for reporting and tracking marketing-driven pipeline metrics
Demo I've built
Demo pricing
Project-based structure based on requirements and product tour length.
How to get in touch
Website: https://www.slcreative.ca/
Email: sydney@slcreative.ca