Measuring Impact - The Role of Data in Product Led Sales

I sat down with Earl Lee, CEO and Co-Founder at HeadsUp. HeadsUp is a solution to help product-led sales teams understand and engage their customers to drive adoption and convert more deals. HeadsUp taps into your product usage data to help you identify and close your most valuable customers.

In our conversation, we talked about the rise of product-led organizations across SaaS, the changing role of the account executive and the skills they need to adopt today to stay competitive tomorrow, and the role of the Product Qualified Lead (PQL) in the product-led funnel. This insight is all made possible with consistent and quality product usage data to tell the right story for every prospective buyer.